1. Introduction
Dekmak Agency ("we," "our," or "us") is a full-service digital marketing agency based in Lebanon, operating through the website dekmak.co. We are committed to protecting the privacy and personal data of our website visitors, clients, and partners. This Privacy Policy explains how we collect, use, store, and protect your personal information when you interact with our website and services.
2. Information We Collect
2.1 Information You Provide Directly
When you contact us or submit a form on our website, we may collect:
- Full name
- Email address
- Phone number
- Company or brand name
- Any additional information you voluntarily include in your message
2.2 Information Collected Automatically
When you visit our website, certain information is collected automatically through cookies and similar technologies:
- Google Analytics: We use Google Analytics to collect anonymized data about website traffic, including pages visited, session duration, referral sources, device type, browser type, and approximate geographic location.
- Meta Pixel (Facebook Pixel): We use the Meta Pixel to track conversions from Meta ads, build targeted audiences for future advertising, and remarket to users who have previously interacted with our website.
- Cookies: Our website uses first-party and third-party cookies to enable analytics and advertising functionalities. These cookies may store a unique identifier on your device to recognize returning visitors.
3. How We Use Your Information
We use the information collected for the following purposes:
- To respond to your inquiries and provide requested services
- To communicate with you about our services, proposals, or ongoing projects
- To analyze website performance and improve user experience
- To measure the effectiveness of our advertising campaigns
- To create custom and lookalike audiences for targeted advertising on Meta platforms
- To comply with applicable legal obligations
4. Legal Basis for Processing
Under Lebanese data protection principles, we process your personal data based on:
- Consent: When you submit a contact form or accept cookies on our website, you provide your consent for us to process your data for the stated purposes.
- Legitimate Interest: We may process data for analytics and marketing optimization where it is in our legitimate business interest and does not override your fundamental rights.
- Contractual Necessity: When you engage us for services, we process data as necessary to fulfill our contractual obligations.
5. Data Sharing and Third Parties
We do not sell, rent, or trade your personal information. However, we may share data with the following categories of third parties:
- Google (Google Analytics): Website usage data is shared with Google for analytics processing. Google's privacy policy governs their handling of this data.
- Meta Platforms (Facebook/Instagram): Interaction data is shared with Meta through the Meta Pixel for advertising optimization. Meta's data policy governs their handling of this data.
- Service Providers: We may share information with trusted service providers who assist in operating our website or conducting our business, provided they agree to keep this information confidential.
6. Cookies and Tracking Technologies
Our website uses the following types of cookies:
- Essential Cookies: Required for basic website functionality.
- Analytics Cookies (Google Analytics): Help us understand how visitors interact with our website by collecting and reporting information anonymously.
- Advertising Cookies (Meta Pixel): Used to deliver relevant advertisements and measure campaign performance across Meta platforms.
You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect website functionality.
7. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including satisfying legal, accounting, or reporting requirements. Specifically:
- Contact form submissions are retained for a maximum of two (2) years unless an ongoing client relationship exists.
- Analytics data is retained according to the default retention settings of Google Analytics (14 months) and Meta Pixel (as per Meta's data retention policy).
8. Data Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include SSL/TLS encryption on our website and restricted access to personal data on a need-to-know basis within our team.
9. Your Rights
As a data subject, you have the following rights regarding your personal data:
- Right of Access: You may request a copy of the personal data we hold about you.
- Right of Rectification: You may request correction of inaccurate or incomplete data.
- Right of Erasure: You may request deletion of your personal data, subject to legal retention obligations.
- Right to Withdraw Consent: You may withdraw your consent at any time by contacting us.
To exercise any of these rights, please contact us at dekmak@dekmak.co.
10. Children's Privacy
Our website and services are not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If we become aware that we have inadvertently collected data from a minor, we will take steps to delete it promptly.
11. Changes to This Privacy Policy
We reserve the right to update this Privacy Policy at any time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.
12. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Dekmak Agency
Email: hello@dekmak.co
Website: https://dekmak.co